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Google Analytics in 60 Seconds: Find Poor Performing Campaigns and Keywords

Learn how to use Google Analytics to find poor performing keywords in your Google AdWords account and improve the return on your advertising investment.

Google Analytics in 60 Seconds: Find the Best Keywords

Learn how to use Google Analytics to find your best performing keywords in Google AdWords and adjust your campaigns to increase the return on your advertising investment.

Google Analytics in 60 Seconds: Placement Targeting

How do you use Google Analytics to create better AdWords campaigns? Here’s one way: advertise on Google’s content network and create highly relevant placement targeted campaigns within AdWords using Google Analytics’ Referring Sites report. Here’s how to do it!

Google Analytics in 60 Seconds: Location Targeting

Use Google Analytics data to expand your business with location targeted campaigns in AdWords. Here’s how to do it easily, with Google Analytics’ Map Overlay report.

Multivariate Experiments with Google Website Optimizer

Learn how to set up multivariate experiments using Google Website Optimizer.

A/B Experiments with Google Website Optimizer

Learn how to set up A/B experiments in Google Website Optimizer.

Google Website Optimizer Tour

What if there were a way to find out which images, headlines, and website copy are most effective at getting your website visitors to convert? There is, with Google Website Optimizer. Learn more in this video.

Using Google Analytics with AdWords

Learn how to use Google Analytics to optimize your AdWords spending. Compare keyword conversion rates and ROI, see how different search result positions perform for each keyword, and compare ad performance.

Google Analytics Interface Tutorial

A brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you’d like to pick up a few tips on how to use some of the different features, this video is a good place to start.