Google Conversion University Introduction by Brett Crosby

Brett Crosby introduces the Google Conversion University event and provides perspective on the evolution and direction of Google Analytics.

Tracking Offline to Online Campaigns

Nick Mahailovski presents a case study showing how offline to online campaigns can be tracked using Google Analytics.

Other Data-Focused Marketing Products from Google

Complete Conversion University presentation by Jeff Gillis

Successful Web Analytics Approaches by Avinash Kaushik

Complete presentation by Avinash Kaushik at Google Conversion University.

Creating a Data Driven Culture by Avinash Kaushik

Complete presentation by Avinash Kaushik at Google Conversion University.

Advanced Techniques in Google Analytics

Complete Google Conversion University presentation by Alex Ortiz.

Google Analytics – Optimizing Customer Experiences

Tom Leung describes how to implement a variety of testing scenarios using Website Optimizer.

Google Analytics – Optimal AdWords Campaigns

Complete Google Conversion University presentation by Stephanie Hsu.

Google Analytics – Context and actionability in web analytics

Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action.

Google Analytics – Bounce Rate: The Simply Powerful Metric

If you could only choose one metric to look at, Bounce Rate might be your best choice. Learn why in this entertaining and informative segment from Avinash Kaushik.